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PRESENTACIÓN

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El programa, integra las competencias de un nuevo Profesional en Publicidad altamente capacitado para desempeñarse en las diferentes áreas del campo publicitario, y que en perspectiva, responde a las necesidades comerciales y sociales de diferentes entornos productivos integrados en las grandes, medianas y pequeñas empresas en el ámbito local, nacional e internacional. Así mismo, este profesional, desde su énfasis distintivo en publicidad social, se constituye en un creativo e innovador, capaz de resolver situaciones que involucren el desarrollo de propuestas relacionadas con la conceptualización y estrategia de marcas y productos, desde las diferentes dimensiones del ejercicio de la comunicación persuasiva o publicitaria, liderada por la formación integral fundamentada en la ética, el respeto y competitividad, como respuesta a las necesidades productivas y sociales del entorno.

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PERFIL

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TU FUTURO

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www.ucatolicaluisamigo.edu.co

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Medellín – Transversal 51 A No. 67 B 90 Tel.: 4487666 ext.: 9904 – 9570 Correo: mercadeo@amigo.edu.co

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PROGRAMA PROFESIONAL

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PUBLICIDAD

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metodología presencial – SNIES 53857

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VIGILADO MINEDUCACIÓN

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PRESENTACIÓN

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El programa, integra las competencias de un nuevo Profesional en Publicidad altamente capacitado para desempeñarse en las diferentes áreas del campo publicitario, y que en perspectiva, responde a las necesidades comerciales y sociales de diferentes entornos productivos integrados en las grandes, medianas y pequeñas empresas en el ámbito local, nacional e internacional. Así mismo, este profesional, desde su énfasis distintivo en publicidad social, se constituye en un creativo e innovador, capaz de resolver situaciones que involucren el desarrollo de propuestas relacionadas con la conceptualización y estrategia de marcas y productos, desde las diferentes dimensiones del ejercicio de la comunicación persuasiva o publicitaria, liderada por la formación integral fundamentada en la ética, el respeto y competitividad, como respuesta a las necesidades productivas y sociales del entorno.

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PERFIL

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TU FUTURO

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www.ucatolicaluisamigo.edu.co

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